The role of common stocks and bonds in your plan

Since each share of common stock represents a share of ownership in a company, if a company does well, the common stock goes up in value. You earn money through price appreciation and dividends. There is risk as well. If a company does poorly, the stock can plummet and you can lose your initial investment. Since bonds have a set maturity date and a percentage rate promised to you, they serve as a stabilizing influence in your investment portfolio.

Are common stocks and bonds for you?

Common stocks allow you to share in a company’s success over time, which is why they can make great long-term investments. As the economy grows, so do corporate earnings. Historically, stocks grow with the economy and stay ahead of inflation. While stocks outperform bonds over the long haul, people look to bonds as a safer investment. They tend to generate a steady, predictable stream of income from your savings.


Interest rates and bond prices have an inverse relationship. When the general interest rate goes up, the price of existing bonds falls.

Why United Wealth Management

Whatever questions you come to us with, you’ll leave with answers.
Stock investing includes risks, including fluctuating prices and loss of principal. Bonds are subject to market and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise and bonds are subject to availability and change in price.

Real Solutions for Real Life

A woman works at her computer in a cafe.

Preparing for initial meeting

Gather financial statements and start a list of your current and future financial goals.
Photo of Scott Kubiak

Our advisors

As your wealth management partner, we’re united in our mission to help you pursue your financial goals.

Man learning and taking notes

Education and tools

A few simple resources, like market information and calculators, can make managing your money so much easier.